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BRAND STRATEGY & DESIGN
​You cannot build a house without the proper foundation. Your brand is the same way. Picking out pretty colors and fonts will only take your brand so far if you don’t have the clarity you need to truly share your purpose with the world.
Clean Slate Co. gets down to the basics first - we start with strategy. Defining your brand strategy first allows you to create visuals and messaging that cater directly to the right people. Your brand strategy becomes your road map that you can continue to come back to over and over, through all the iterations and evolutions of your business.
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LET'S GET STARTED.
THE BASICS
BRAND STRATEGY
Creating a Brand Strategy will support you in gaining clarity around your passion as a business owner. Maybe you have a brand new idea and are looking to put structure in place. Or perhaps, you feel like there is a disconnect between your brand and your clients as your business has evolved over time.
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Together, we will take your passion and ideas to the next level by getting clear on your purpose, your why, so that your brand will stand out from the crowd.
2-3 WEEKS
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+ 120 minutes Strategy Session
(can be allocated into up to three sessions)
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+ Brand Strategy Guide
Purpose
+ Mission
+ Vision
+ Story
+ Goals
+ Values
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Persona
+ Brand Voice
+ Brand Tone
+ Messaging
+ Unique
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Perception
+ Personality
+ Value
+ Target Audience
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THE FOUNDATION
BRAND STRATEGY + DESIGN
4-5 WEEKS​
Your brand is more than just a logo - it’s your story. It’s important to be able to clearly identify the foundations of your brand - your why, your who, your how - so that they can seamlessly weave into every visual, from your logo to your business card.
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It’s time to take your story and weave it into tangible visuals that will attract and capture your ideal customers.
+ Complete Brand Guide
+ 180 minutes of Strategy Sessions
+ Complete Brand Strategy Guide
+ Primary Logo
+ 3-4 Secondary Logos
+ Mood Board
+ Curated Color Pallet
+ Typography Hierarchy
+ Email Footer Design
+ Business Card Design
+ Social Media Imagery
+ Final Design Files
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THE WORKS
BRAND STRATEGY, DESIGN, + WEBSITE
First impressions are everything. The land of the internet and social media can be noisy and distracting. Creating an elevated, cohesive brand and website that is inviting and speaks to your audience at each touchpoint is your way of storytelling, of sharing your purpose and passion with the world.
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Let’s launch your business with a brand and website that directly reflects who you and your business are at its core - and sells.
8-12 WEEKS​
+ Complete Brand Guide
+ Custom Website Design
+ 6 Page Design
+ SEO + copywriting edits
+ Custom 404 page
+ Contact + Form Integration
+ Lead Capture Tool Integration
+ Mailing List Integration + Tutorial
+ Mobile Optimization
+ Social Media Integration​
+ Two (2) Week Tech Support
+ Four (4) Week Check In
+ Team Training (60-90M)
+ Domain Transfer
+ Website Ownership
ADDITIONAL OFFERINGS
+ LAUNCH DAY PLANNING
+ BRICK & MORTAR
DESIGN
+ WEBSITE MAINTENANCE RETAINER
+ ADDITIONAL
BRANDED COLLATERAL
+ DON'T SEE SOMETHING? ASK US!
FREQUENTLY ASKED QUESTIONS
Q: Do you offer a payment plan?
Absolutely! We wish for this process to be easefull and accessible to even the newest business owner. We will work with you to create a payment plan that works for everyone.
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Q: When can we begin?
Clean Slate Consulting Co. is now taking on new clients. Go ahead and fill out the Getting Started Questionnaire and consider your journey well on it’s way!
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Q: I just need a logo. Can you help me?
We deeply believe that a brand is way more than just a logo. It’s the heart and soul that makes an expansive brand, which is why at this time I am not taking on any clients in search of a logo only.
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Q: Will you maintain my site for me?
Maintaining a website may not be on your list of priorities, and that’s completely okay. We are available to maintain your website on a monthly, quarterly, or yearly basis. Reach out to discuss your needs and rates.
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Q: Will you teach us how to use the site?
Yes! As part of your Launch, Clean Slate Co. provides you and your team a 60-minute Maintenance 101 training to ensure you feel confident keeping your website updated.
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Q: Does a website include copywriting?
It is important that your website is a direct reflection of you. I will provide you with the basic framework, along with a copy writing prompt guide, and support with the copy, however, your story will come directly from the horse's mouth!
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Q: How much does it cost?
Every business has different needs and goals it wishes to meet, and for that reason we do not offer a one-size-fits-all pricing structure. Once we have discussed your goals and business objectives we will be able to provide a clear pricing structure for your business. We know what it’s like to be a new business owner, and so we offer a variety of payment plans to fit your needs.